In order to understand your customers and truly gauge the success of your customer service staff, it is important to put yourself in their shoes. Think as you do when you are the customer and you will be able to see ways that you can start to improve your operation. You already know what it is like to be on the receiving end of poor customer service and it should be your goal to provide the best possible experience for your customers. In addition to helping you grow your brand image, excellent customer service keeps your existing customer base happy and lowers your operational costs. Consider the research that shows that the average business in America loses 15 percent of its customer base each year due to customer service issues. At the same time, it can be seven times more expensive to acquire a new customer than it is to retain a current one. By taking these two statistics into account, you can see how slippery a slope poor customer service can be. Customer service based on communities saves organizations up to 50 percent in cost reductions. Online support communities allow your customers to get their questions answered quickly and expertly so they get the information they need without aggravating wait times. In addition, the convenience of the technology shows your customers that you are invested in providing the kind of support they are looking for. Customer service software that is easily integrated into any system can be used to achieve your business goals so that you can focus on the overall growth of your organization.